The easiest way of describing a blogger is someone who is known primarily for their website – it might be photo-based like Tommy Ton or The Sartorialist – or written, such as Susannah Lau of Style Bubble or Chiara Ferragni of The Blonde Salad. When they first emerged over a decade ago, it marked a huge milestone in terms of democratising the fashion industry. Fashion bloggers have a point of view, a certain taste and a unique way of presenting and documenting fashion – whether visual or written. The most successful of these have learnt to monetise their blogs in terms of advertising,
