Arian Bahari married a fashion blogger

Currently, the worth of an influencer is rooted in how many followers they have and who their followers are – if his or her Instagram Insights indicate that their following is loyal, wealthy and aged between 25 and 35, then they’re in luck. Brands pay them to wear their clothes, which they wear on Instagram in their own way – charging typically between £2,000 and £5,000 per post, although those with millions of followers can charge upwards of £30,000. These sponsored posts legally need to be marked as such (which is where you’ll spot the #ad, #promo or #spon, or the official partnership labelling that Instagram offers). Successful current influencers include Camille Charriere, Caroline Vreeland, Olivia Palermo, Lucy Williams and Harley Viera Newton.