Late-night dancing aside, the surroundings promise to be as much an amenity as anything Habitas comes up with. The AlUla region is a place of golden sands, Utah-esque sandstone arches, and ancient ruins that call to mind the wonders of Petra, Jordan. It’s home to a UNESCO World Heritage site — the stunning Al-Hijr Archeological Site — and it has also played host to monumental art installations that engage with the desert environment. (None other than Hypebeast called those pieces “striking.”) No wonder other hotel brands are also working on new properties in AlUla, including Aman, as Travel + Leisure reported last summer, and Banyan Tree, the luxury brand with a strong portfolio in Asia.
