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It is the customer who is the king. By extending the active life of your clothes and what you own, you as a consumer can get more use of your clothes. Extending the life of your clothes by just 3 months would lead to a 5-10% reduction in each of the carbon, water and waste footprint. Extending the average garment life up to three years could save $5 billion a year from the cost of resources used in clothes supply, laundry and disposal according to WRAP report (waste and resources action program). Without saying the life of your clothes relates to the quality of the clothes you buy.