The brand name itself holds a personal significance: “Meshki” means “black” in Farsi, a nod to the founders’ shared Iranian heritage. The name evokes a sense of mystery and subdued elegance, aligning with the brand’s aesthetic of elevated, on-trend pieces that make wearers feel glamorous and confident. This philosophy of creating “confidence-through-clothing” quickly resonated with women worldwide, transforming their small online boutique into a social media phenomenon.
Driven by rising demand and a rapidly growing social media presence, the pair transitioned from a wholesale model to designing and manufacturing their own in-house fashion line in 2015. This strategic pivot was a defining moment, allowing them full creative control and the ability to offer a unique blend of quality and affordability. Their architectural background subtly influenced their design process, which involves intricate planning over several months for each collection, blending current trends with timeless design principles.
