A significant breakthrough came in 2016 when the brand experienced the “Kylie Jenner effect”. A mirror selfie posted by the celebrity wearing a white satin MESHKI dress sent the brand viral, with the item selling out rapidly. This exposure attracted a host of other A-list celebrities, including Jennifer Lopez and Hailey Bieber, further cementing MESHKI’s status as a global powerhouse. The brand cleverly capitalized on this momentum, utilizing influencer marketing and engaging content to drive massive traffic to their platforms.
Today, MESHKI has grown into a formidable global e-commerce business, shipping to over 190 countries and serving a customer base of over 750,000. The founders, Natalie Khoei and Shadi Kord, have been recognized for their remarkable success, earning a spot on the Forbes 30 Under 30 list. They have transformed their initial $400 investment into a multi-million dollar enterprise, with recent reports highlighting a significant $22 million dividend payout following a year of massive revenue growth, particularly in international markets like the United States.
