Beyond the impressive financial metrics, the founders remain committed to their core mission of empowering women. They advocate for inclusivity, ensuring their marketing features diverse women of all backgrounds and sizes, and use their platform to speak about freedom and opportunity. As children of Iranian immigrants, they do not take their freedom for granted and aim to inspire women globally to pursue their dreams without limitation.
In a competitive and often unsustainable industry, Khoei and Kord strive to balance commercial success with ethical practices and a focus on quality. They aim to occupy a niche between fast fashion and ultra-luxury, providing high-quality, durable, and stylish clothing that offers genuine value to their core demographic. Their journey from architecture students to fashion moguls is a powerful example of entrepreneurial spirit, leveraging social media savvy and a clear brand vision to build a lasting legacy.
