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The genesis of USA Today was on February 29, 1980, when a company task force known as “Project NN” met with Gannett Company chairman Al Neuharth in Cocoa Beach, Florida to develop a national newspaper. Early regional prototypes included East Bay Today, an Oakland, California-based publication published in the late 1970s to serve as the morning edition of the Oakland Tribune, an afternoon newspaper which Gannett owned at the time.
