[custom_adv] It's 2020, and the times, they are a-changin'—and that includes in the social media-verse. One thing that hasn't changed: Instagram's status as the internet's most influential (or, at least, most influencer-filled) app. [custom_adv] Whether they have the most compelling feeds or just the most loyal fandoms, the celebrities woth the biggest Instagram followings say a lot about the state of pop culture—whose feeds we're thirsty to scroll though for endless glam shots and what makes us hit that "like" button. Below, find out which stars have the most popular accounts of the year. [custom_adv] For the sake of the argument we have to make note that @Instagram does hold the record for the most followers on our favorite image app, but these celebs don't fall too far behind. [custom_adv] Ariana's grid has major artistic vibes, with lots of black and white and vintage-y filtered photos. She's also a master of posting promotion-y pics (think concert shots, campaign photos, and music video promos) in an organic way. [custom_adv] The most popular celebrities on Instagram are our benchmarks of what is going on in social media. They are reflecting trends, worldwide interests, and even the common mood of the Instagram users community. Investigation of the most popular accounts on Instagram in 2020 is more than important both for social media professionals and for normal users. [custom_adv] New Instagram celebrities don’t arise in a day. Most of them are just world-famous singers, sportsmen, actors, etc. But the correlation between IG popularity and TV/Netflix/YouTube etc popularity is not always obvious and simply explainable.