[custom_adv] Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. [custom_adv] The advertising campaigns are usually aimed at women wishing to improve their appearance, commonly to increase physical attractiveness and reduce the signs of ageing. [custom_adv] A make-up artist or makeup artist is an artist whose medium is the human body, applying makeup and prosthetics on others for theatre, television, film, fashion, magazines and other similar productions including all aspects of the modeling industry. [custom_adv] Awards given for this profession in the entertainment industry include the Academy Award for Best Makeup and Hairstyling and even several entertainment industry awards such as the Emmy Awards and the Golden Globes. [custom_adv] In the United States as well as the other parts of the globe, professional licenses are required by agencies in order for them to hire the MUA. [custom_adv] Bigger production companies have in-house makeup artists on their payroll although most MUA's generally are freelance and their times remain flexible depending on the projects. The use of digital cameras may have made the use of bridal make up more popular
