[custom_adv] The Working Group for Organizing Fashion and Clothing is hosting the event as part of the Ten Day Dawn Festivities to mark the 37th anniversary . Designers and officials from Khuzestan, Sistan-Baluchestan and Bushehr Provinces are participating, Financial Tribune reported. [custom_adv] The festival focuses on identity and local and traditional apparel styles and provides the grounds for joint cultural and economic relations in the regional apparel industry. [custom_adv] Workshops, separate exhibits of designs by participants and conferences are part of the event. The best 50 designs among the exhibited models will be selected and the top ones awarded. [custom_adv] The festival runs through February 12 at the Avini exhibition hall. Bushehr lies in a vast plain running along the coastal region on the Persian Gulf coast of south-western. [custom_adv] It is built near the ancient port city of Rishahr (Sassanian, Riv Ardasher). It was the chief seaport of the country and is the administrative centre of its province. Its location is about 1,218 kilometres (757 mi) south. Bushehr has a desert climate. [custom_adv] Bushehr was the main trade center of Iran in the past centuries. The city structures are traditional in style, modest in proportion and cost. Due to its lack of rail connection to the interior of the country and its shallow anchorage, it has lost its position as the primary port . [custom_adv] In 1763 the Arab governor of Bushehr Sheikh Nasr Al-Madhkur granted the British East India Company the right to build a base and trading post there.