[custom_adv] Street marketing is marketing or promoting products or services in an unconventional way in public places. The main function of street marketing is that the activities are done exclusively on the streets. Ambient Marketing uses other public places, such as shopping centers. [custom_adv] Unlike typical public marketing campaigns that utilize billboards, street marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. [custom_adv] One of the goals of this interaction is to cause an emotional reaction in the clients. The final goal of street marketing is to get people to remember brands in a different way than they are used to. [custom_adv] Street marketing was mentioned by Jay Conrad Levinson in his book Guerrilla marketing in 1984. Street marketing has adapted from only being used on the streets to a development of innovation to promote businesses. [custom_adv] A method used by many businesses to promote their products is to distribute fliers, which sends a messages to customers to allow them to look at what they are trying to sell to their consumers. [custom_adv] Ambient Marketing uses other public places, such as shopping centers. Unlike typical public marketing campaigns that utilize billboards, street marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. [custom_adv] One of the goals of this interaction is to cause an emotional reaction in the clients. The final goal of street marketing is to get people to remember brands in a different way than they are used to. [custom_adv] A method used by many businesses to promote their products is to distribute fliers, which sends a messages to customers to allow them to look at what they are trying to sell to their consumers.
