The Spanish-based clothing brand Zara’s use of bread with shoes and sandals in its advertisements in Germany became the agenda on social media. Users who expressed their reactions on Twitter with the hashtag zarahaddinibil made posts reminding that bread is sacred for society. Advertising, the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. Most advertising involves promoting a good that is for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates, among many other examples.
