Nestled along the iconic Rodeo Drive in Beverly Hills, the House of Bijan is more than just a boutique — it’s a statement of unparalleled luxury. Known as “the most expensive store in the world,” the Bijan Boutique is a shrine to bespoke fashion, timeless elegance, and the art of living beautifully.Founded by Iranian designer Bijan Pakzad in 1976, the boutique has become a symbol of refined taste, frequented by royalty, presidents, celebrities, and global elites. Every detail — from the bold yellow Rolls-Royce often parked outside, to the boutique’s opulent interior — reflects Bijan’s obsession with sophistication and exclusivity.