[custom_adv] Hainan Airlines' has unveiled its new cabin crew uniforms and it's airline fashion on point. [custom_adv] The new designs are among the most beautiful uniforms the industry has seen. Not since Etihad introduced its Ettore Bilotta-designed uniforms in 2015 has there been so much excitement or glamour surrounding in-flight couture. [custom_adv] Hitting the runway at the Paris Couture Week Fall/Winter 2017, the Chinese airline's new uniforms, designed by Laurence Xu, are an aesthetic fusion of East and West. [custom_adv] The uniforms combine the look of the Cheongsam, a traditional Chinese dress for women usually worn on formal occasions, with a Western-style suit. [custom_adv] It's the fifth time the airline, which was founded in 1993, has redesigned its uniform. The latest design retains the airline's signature grey tones paired with a blue and white print of clouds, sea and mountains. [custom_adv] According to the airline, the new print reflects a Hainan aircraft that has just taken flight and features "the roc", a mythical bird denoting strength in Chinese culture. [custom_adv] The new uniforms are stylish and elegant; and a large indication that the airline may be changing its vision and strategy to become a more sophisticated airline brand. [custom_adv] Hainan Airlines last redesigned its uniform in 2010. At the time Hainan was aiming to become one of the world's most prominent carriers with a uniform to match – corporate, polished and professional.
