In the 1960s, Disneyland’s tour guides—affectionately known as the “Plaids” due to their distinctive tartan uniforms—were more than just staff; they were the face of Disney hospitality. Their role was to provide guests with an immersive experience, offering personalized tours that highlighted the park’s attractions and hidden gems. The Disneyland Tour Guide program began in 1958 as an experimental initiative. Walt Disney recognized that guests often felt overwhelmed by the park’s vastness and could benefit from guided assistance. The first guides were selected from existing employees and underwent extensive training to familiarize themselves with the park’s history, attractions, and guest relations protocols.
