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Very trendy people on Instagram tend to have very large followings, and big brands are starting to recognize the value in these individuals. They are referred to as ‘influencer models’. These influencers are the sexy, beautiful, tattooed, pierced, alternative, busty, or quirky, and have a lot of influence when they publish a post. Brands and influencers will collaborate and agree to have the influencer post an endorsement of the brand’s product, resulting in financial compensation (or free products) from the brand.
