However, with the rise of mobile technology, these well-known booths started to fade from the public’s memory. The transition was gradual but inevitable. As the popularity of personal cell phones soared in the late 90s and early 2000s, phone kiosks were often viewed as inconvenient, costly, or unnecessary. For many, the idea of needing to stand in a small, sometimes unsanitary booth to make a call seemed outdated in comparison to the convenience of carrying a mobile phone.