In 1981, she made headlines by becoming the first female celebrity to launch her own branded perfume, Sophia, which was followed by a successful line of cosmetics. This move anticipated today’s celebrity beauty empires and showed her keen sense of business and branding. Loren returned to the screen in high-profile television films, including “Aurora” (1984) and “Running Away” (1989), proving that her charisma and presence were undiminished. In 1995, she portrayed her own mother in a biographical television film about her early life, “Sophia Loren: Her Own Story”, providing an intimate portrayal of her personal struggles and rise to stardom.
