First, using Screening Room won’t be as simple as downloading an app. Prospective customers will first have to purchase a set-top box — a piece of hardware designed to prevent films being pirated as well as stream the movies to televisions — at a cost of around. That box will then provide access to day-and-date access to new movies, with the 48-hour rental of each movie. Of course, that sounds quite steep when you could simply head to the cinema and watch a movie for the fraction of the cost, yet there are always other costs to factor in when heading to the cinema – especially if you have kids. By the time you’ve accounted for gas, snacks, a babysitter (or your kids’ tickets if you’ve dragged them along too), then maybe won’t sound like such a bad deal.
