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Galleries have multiple roles, both visible and invisible: to incubate and support their artists, often by going above and beyond the normal work of putting on shows, promoting their artists, and selling the works; and to providing services such as financial management or book publishing, in order to help their artists focus more fully on their work. Helping their artists realize their goals for the short, medium and long term can in some cases means turning down opportunities in favor of achieving long-range objectives. That approach extends also to placing artworks. After museums, the gallery prioritizes collectors who will be “excellent stewards” for the art.
