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Artificial Intelligence (AI) is new, but change in how campaigns and elections operate is not. Candidates, campaign staff and election administrators have always adapted to new technologies, be it political ads popping up in the mid-20th century or more recently as anonymous cryptocurrency contributions became an option. With the recent emergence of multiple AI programs that can produce realistic images, videos and voices in a matter of seconds, both campaigns and state policymakers are adjusting. In 2023 legislation may use different terms such as “deepfake”, “synthetic media” or “deceptive media” when referring to AI.
