Azadeh Vaziri, TV presenter

When was the last time you saw a good presenter who wasn’t confident? That’s right, they don’t really exist, as confidence goes hand in hand with effective presentation. Confidence comes from being sure of the subject and properly prepped, so make sure you do your homework and this often elusive quality will be yours. This is a quality that either comes naturally or needs to be worked upon with research, as it’s one that relates to understanding your audience and what their pain points are. A certain amount of empathy is required, but this needs to be backed up by hard work and a passion for doing the job right.