Post frequent announcements on your social media pages and websites. Post the information throughout the salon at least two months ahead to capture the attention of clients. Have your staff talk it up during appointments and support the promotional efforts in their own way. Before your plan is set in motion discuss it with your team, informing them about the importance of the event and what you expect of them. The right communication between guests and your employees will be crucial here. Also, make sure to motivate your team for the hard work they put into taking care of the clients, for example, with a reward.
