Fusing Californian rock ‘n’ roll nostalgia with streetwear, Mike Amiri has grown his namesake label into a luxury brand with a large international distribution, sales of over $40 million and an investment from Renzo Rosso ’s OTB in 2019. Born in Los Angeles, Amiri began his fashion career handcrafting unique stage pieces for iconic hard rockers such as Axl Rose and Steven Tyler. His flair for tapping into this rock ‘n’ rock aesthetic led him to design a capsule collection for LA-concept store Maxfield, marking the launch of his eponymous luxury fashion line in 2014.
