Hair is important to Beyonce as she owns the hair care brand Cecred. In September Beyonce said she had to ‘experiment’ with her hair by ‘mixing up her own remedies’ because she couldn’t find the right products. The pop star’s mother Tina Knowles has revealed her daughter faced numerous hair-related ‘challenges’ over the years and resorted to making her own products after becoming frustrated about being unable to buy anything that worked before launching her own brand Cecred last year
Tina – who is the vice chairwoman of Cecred – told Forbes: ‘This collection is very personal for my daughter because she’s lived these challenges her whole life. ‘She’s worn wigs, weaves, braids and extensions in different ways throughout her career. And like so many of us, she had to experiment, mixing up her own remedies because the right products didn’t serve.’ Beyonce previously opened up about her personal connection with her hair in an interview with Essence magazine, recalling spending many happy days at her mother’s salon as a child.
