Politicians wearing casual attire in formal settings are marketing themselves as normal, everyday people. For example, some candidates may prefer to wear jeans and a logo t-shirt while preparing for a rally. However, this attire could across as a little too relaxed to be getting ready to market for a job as the President of the United States. Some politicians are known for the suited and confident attire. Male politicians may prefer to wear full suits with mainly red ties to show their patriotism. While this is acceptable, a little variety could be valuable. However, repetition does bring familiarity, which is why the “suited and confident” look can bring popularity.
