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Two years ago Mirsalehi turned down a $800,000 payday for a brand ambassadorship with a major hair-care line. She had bigger plans: launching her own self-funded hair-care brand Gisou featuring products inspired by her family’s history as sixth generation beekeepers. Last year Gisou did almost $3 million in sales, while she continued to make $20,000 per sponsored Instagram post thanks to her 4.5 million followers.
