One of the interesting things about engagement is that you tend to feel or know when it is happening, even if you can’t exactly define it. Whether you are in a museum, a classroom, or any other space, you instinctively know that something positive is happening when people are alert, excited, talking about their experience and wanting to do or find out more. Engagement is what happens when content comes alive, feels relevant, ignites curiosity, and sparks discussion and is something you want to share with others – genuine engagement continues beyond the experience itself.
