The pop-up took over Embassy Gardens’ Oxeye restaurant, creating an immersive style experience that allowed customers to explore the vibrant space – something the Evening Standard called “a colourful bijoux bursting with fab frocks”. Seasonal dressesfrom 50 hand-picked brands including Well Worn, Faune, Smock London and If Only If were displayed around the venue, as well as a collection of limited-edition dresses made from surplus fabric – something known in the industry as deadstock.
Daily Dress Edit Founder Isabel Spearman, who established the brand in 2018, said: “The Daily Dress Edit customer is broad, they’re 25 to 65, and I meet everyone from lawyers and doctors to creatives… but what ties them together is that they are all really proud to support these female independent sustainable brands.” Guests visiting the pop-up were invited to attend 45-minute style appointments; 120 guests also attended a series of drinks receptions at the pop-up, including Samantha Cameron and leading media figures, DailyTelegraph Fashion Director Bethan Holt, Clare Casey, Director of Global Partnerships for Conde Nast International and Emma Redmayne – Publishing Director of House & Garden.
