A charity event serves two purposes: to raise awareness for a specific cause and raise money. People by nature are very charitable and are willing to give to your organization to make a difference. It’s up to you, though, to explain what your charity is and how it’s impacting lives. For better charity event planning, implement these steps to maximize both attendance and monetary donations. As a nonprofit organization, you’re going to ultimately be relying on sponsorship, donations, and ticket sales for covering event costs. Some of the money raised may also have to be used to cover the overhead.