Since the Plasco building collapse occurred one day before the Trump inauguration, most Americans were too busy preparing for our own national calamity to pay attention to the disaster. However, one group of ideologically invested Americans responded immediately: Architects and Engineers for 9/11 Truth (AE911Truth), a organization which promotes the conspiracy theory about a “controlled demolition” that brought down the World Trade Center skyscrapers and a subsequent “cover-up.” The Plasco Building was a 17-story high-rise. It was built in 1962 by the prominent Jewish businessman Habib Elghanian, and it was named after his plastics company. The Plasco was used mostly as a commercial building, with a major shopping center on its ground floor, and a restaurant on its upper floor.