[custom_adv] There are few things in life more freeing than going willfully and gloriously makeup free. Whether to the store or around the house, it's enormously satisfying to feel as though one is flouting society's well-established patriarchal "rules" around female beauty standards. When wearing makeup is part of one's job, it must be even more incredible to throw off those shackles and go completely bare-faced. [custom_adv] The most famous, and stunning, models in the world are making something of a statement about showing off their natural beauty on social media. And rightly so; they don't get plucked from obscurity or chosen to headline the most amazing fashion shows in the world for nothing. [custom_adv] Reality TV star and supermodel Kendall Jenner isn't one to wear a heavy face of makeup in her day-to-day life — unlike younger sister Kylie, who's made an entire career out of gloriously painting her face. [custom_adv] If anything, fans are more accustomed to seeing Kendall out and about without any makeup on, especially considering she started appearing on Keeping up with the Kardashians as a fresh-faced kid. [custom_adv] Along with fellow supermodel and older sister Gigi, Bella Hadid has taken the modeling world by storm, with her meteoric rise culminating in getting those all-important wings at her second Victoria's Secret fashion show in Shanghai towards the end of 2017. [custom_adv] Although Bella is most well-known for boasting some seriously stunning facial features (those lips, which she's consistently had to defend), and is frequently spotted out and about all glammed up, when she scrapes it back to basics, her true beauty really shines through. [custom_adv] The Victoria's Secret Angels are an elite group of models chosen to strut their wings down the catwalk of the Victoria's Secret Fashion Show. They may be known for their impeccable style and makeup — but a look at their makeup-free selfies prove they're just as gorgeous without the work of their glam squads.
