Music producers and publishers hire songwriters for their ability to write songs that will turn out to become chart topping hits. This means that even if a songwriter knows how to write good songs, this does not necessarily mean that music executives will immediately become interested in their material. Thus, it is also part of the songwriter’s job to study the songs that have become hits and analyze why they have become such. Knowing recent trends and understanding the psyche of consumers are also important factors that will allow them to create music that will earn them fat paychecks.