Mehregan was a time of great celebration considered even on the same level as Nowruz with the amount of pageantry and glorification. The imperial courts in Persepolis connected the holy day with tax and tribute collection thus great feasts and spectacles were assembled as nobles, priests, tributaries, and a wide range of denizens of the Persian Empires brought grand gifts to honor both the Shah and the Yazata Mithra. Those who could afford it would give vast amounts on this day to the poor and disadvantaged and even provided them with new homes, great feasts, and the like. Through this, gift-giving and charity became crucial components of the celebrations that still continue to this day.