[custom_adv]
Businesses, brands, and Instagram influencers, however, work to maintain a positive follower/following ratio (more followers than they are following) to promote their account and to let other followers see that they are an interesting account to follow. The follower/following ratio on Instagram is really just about your reputation on Insta as a cool account or, if your ratio is bad, a spammy account that follows people but does not get followed back.
