Singers have distinct personalities. They tend to be artistic individuals, which means they’re creative, intuitive, sensitive, articulate, and expressive. They are unstructured, original, nonconforming, and innovative. Some of them are also enterprising, meaning they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic. Professional singers may be employed by a record label that finances the development and recording of their music. Other singers may be employed by companies including radio advertising firms and variety show theatres.