Fundamental changes in the creative content economy have radically disrupted traditional business models across the globe, participants heard at the opening of WIPO’s second Global Digital Content Market Conference, which was hosted by the Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, Government of India. WIPO Director General Francis Gurry opened the two-day Conference on November 14, 2018, by thanking its host, India, and stressing the suitability of the venue, given the rise of the digital economy in India and the Asia-Pacific region – the regional focus of the Conference.