Private jets have symbolized extravagance since the dawn of air travel—the stuff of billionaires, celebrities and spendthrift Fortune 500 CEOs. But as the Democratization of Everything has shown, even jet travel can shed the stench of excess. Thanks to lower-cost Uber-style jet charter businesses like Victor and private air shuttles such as JSX and Tradewind Aviation, whose growth have coincided with the rise in jet usage and ownership, the experience of flying private has become more accessible, and its users less ashamed. In 2018, the industry surpassed 3 million flights for the third straight year, according to aviation data company Argus.
