Many parents focus attention on their children’s grades and extracurricular activities, such as by making sure kids study, do their homework, and get to soccer practice or dance lessons on time. But all too often, we forget to put time and effort into nurturing another component of child success and development—one that is just as important, and perhaps even more essential—being a good person. It can be easy to forget the importance of countering the pervasive messages of instant gratification, consumerism, and selfishness prevalent in our society.