Add social media to the mix and the problems become even worse. Instagram’s imagery has meant that ‘keeping up with the Joneses’ has gone viral. The Rich Kids Of Instagram, a popular account and TV show, provides ample content to make even the wealthiest scions envious. Rich kid: A kid who gets everything they want, their parents have good jobs, has a good life and has a lot of expensive things. Their parents generally fall into the upper middle class/lower upper class or the upper class. Middle class kid: A kid who has some things, their parents have decent jobs, they have a good life and has a lot of average priced things. Poor kid: A kid who doesn’t have a lot, their parents may have a low paying job or no job, they have a decent life and doesn’t have very much.