On February 24th 1999, the TV lights at LA’s Shrine Auditorium powered up for the opening number at the 41st annual Grammy Awards. Taking the stage was a young Puerto Rican pop star called Ricky Martin. He was already a superstar in the Spanish-language market, but an unknown to this non- Latino audience—and he would perform a song in Spanish, “La Copa de La Vida” (The Cup of Life).