Japan is Florida’s third largest bilateral trade partner with annual trade surpassing $7.7 billion. Additionally, Florida is home to over 200 Japanese firms which invest billions into the state economy. In November 2022, Florida hosted the SEUS Japan Conference where the Governor gave the Keynote address. Governor DeSantis also met with Japan’s Ambassador to the United States, Koji Tomita, in addition to key Japanese business leaders. At the conference, the Governor highlighted the potential for Florida’s partnership to grow even further through direct flights between Japan and Florida to enhance people-to-people ties that support tourism and entrepreneurship.