The resort is part of Red Sea Global, one of the giga-projects at the heart of Saudi Arabia’s Vision 2030 social and economic reform programme overseen by Crown Prince Mohammed bin Salman. This marks the first of its kind show in the Kingdom, where women were previously punished for not covering their heads and faces. The fashion industry in 2022 accounted for US$12.5 billion, or 1.4 percent of the national GDP, and employed 230,000 people, according to a report published last year by the official Saudi Fashion Commission.
