[custom_adv] Advertising is ubiquitous in our society. Television, newspaper, magazine, radio and internet advertisements of commercial messages are part of our daily lives. Moreover, not all advertisements contain commercial messages. [custom_adv] There are also public service announcements, in particular, for not-for-profits like World Vision and the Red Cross. Event sponsorship and direct marketing through the mail are also methods used to reach and influence consumers. All these forms of advertising have received attention by modelers in the past 40 years. [custom_adv] The term advertising model is a specific term for a model, which is particularly active in the field of advertising, i.e. advertising posters, advertisements, advertising films, advertising clips or the like. Such models are also called Commercial Models. They have a pretty face (according to the social norm), look natural and have a good figure, but not too thin. [custom_adv] The size is not basically insignificant as an advertising model, but in the advertising industry smaller models smaller models (e.g. with a size of 170 cm) also have a chance. Anyone who appears unthinkable on the catwalk can be exactly the right type in advertising. [custom_adv] Nevertheless, the model gives the company a certain image or should underline the already defined image of a company. To do this, the model must be able to identify with the company, and vice versa, the company with the model. [custom_adv] The profession of the advertising model is particularly popular, since the payment for the jobs is significantly higher than for fashion models, for example on the catwalk. [custom_adv] For an advertising model, it is essential that it is represented by a model agency that sets a high (justified) daily fee right from the start, as it is possible that subsequent jobs of this kind in the same product groups will be omitted. After all, the model should stand authentically for the product to be advertised. The recognition value of a model and a brand is decisive, therefore the faces of a big brand are reluctantly booked.
