The change comes amid changing attitudes to female airline staff, with a slew of airlines ditching restrictive elements of their uniform in recent years. In 2019 Virgin Atlantic announced that its female cabin crew would no longer have to wear makeup in order to allow cabin crew ‘more choice on how to express themselves at work’. Olga Tsaregradskaya, curator of the project, added that the airline worked with Ukrainian fashion designers to build the uniforms – notably the GUDU brand to develop the orange suits and the GUNIA PROJECT to create the silk scarf.
