Lucia’s parents, proud but private people, couldn’t understand it. “Why can’t you just stay off the internet?” her father asked. But in modern football, staying offline could mean losing opportunities — endorsements, fan engagement, even national visibility. Social media was both a megaphone and a minefield.
Clubs began hiring digital media managers and psychologists to help players and families navigate the chaos. Workshops were held about online boundaries, privacy settings, and managing public narratives. Still, it was hard to control what others said. One rumor could spiral into a narrative before anyone could react.
