A designer conceives and creates plans for the appearance and function of a product, structure or system. They work in various disciplines, including architecture, engineering, urban planning and industrial design. Depending on the organisation, they may also construct or manufacture the product, structure or system they design. Graphic designers use visual communications to design items, such as product labels, logos, brochures or advertisements. They work in various industries, including publishing and marketing. Graphic designers help organisations build brand identity through visually appealing marketing materials and product packaging.
