A boutique hotel is a small, stylish hotel designed to offer a unique, intimate, and personalized experience, rather than the standardized feel of large hotel chains. Unlike big hotels that focus on uniformity, boutique hotels emphasize character, design, and atmosphere. Each one tells its own story—through architecture, interior décor, local art, and thoughtful details that reflect the culture or history of its location. Boutique hotels are usually smaller in size, often with 10 to 100 rooms, which allows for more attentive service.
Guests are often greeted by name, offered customized recommendations, and experience a warmer, more personal connection with the staff. Design is central to the boutique hotel concept. Rooms may feature handcrafted furniture, curated color palettes, unique lighting, and locally inspired elements. No two rooms feel exactly the same, creating a sense of discovery and exclusivity. Another defining feature of boutique hotels is their focus on experience over scale.

