Whenever there’s breaking news or new developments, the news producers brief the news presenters during breaks or via an earpiece, expecting them to present the news. As a news presenter, it’s essential that you have quick decision-making skills to process and analyse the information. You need to decide on the relevant news to deliver to the public. It’s crucial that TV presenters have excellent interpersonal skills to build genuine and strong connections with their audience. They can participate in community events, charitable events and civic groups to interact and connect with their audience face to face. These connections create a favourable public image, attracting more people to watch their channel instead of their competitors.
